According to Busch, the idea for Break-A-Wave stemmed from the Covid-19 pandemic. During the pandemic, rodeo team members weren’t allowed to formally gather in the rodeo arena, so they took to the public Pismo beach to practice. From there, the idea grew to host a competition on the beach.
Author Archives: Tayler Baldwin
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Texas Tech communications professor to discuss design thinking and social innovation on April 29
Jason Tham, an associate professor at Texas Tech University, will be giving a talk on the concepts of design thinking and social innovation on Monday, April 29.